Reframing identity

Innovating innovation

We collaborate with IBM's IoTLab, working on its identity to be recognized within the company as an innovation hub, detecting improvements in its development & implementation processes and defining its inputs and outputs to and from other sectors.

  • Year
    2018
  • Services
    Service Design
  • Design Team
    Martin Boschetti
    Martin Ries Centeno
    Gerardo Barbosa (Globons)
    Matias Gaffoglio (Globons)
    Oyer Corazón
    Nando Abril
  • Markets
    Global

SERVICE DESIGN

Co-creation workshops were carried out with the entire IotLab team using tools such as the Strategic Tree and process Blueprints / CX. We helped the team to extract its differential values, aligning them in terms of their vision on the area objectives and increasing the potential for innovating inside & outside the company.

FOTOS 1

CHALLENGE

Finding their identity was the first step to build a market positioning and start a process of transformation in the environment, the company and its customers.

FOTOS 2