Smart heating assistant #SMART HEATING

Zentraly, a startup formed within the FV Group, called us to collaborate in the development of a home automation ecosystem, where the first focus was focused on the intelligent management of home heating.

  • Year
  • Services
  • Design Team
    Cristobal Papendieck
    Eliana Segurola
    Gala Aizpuru


We accompany the client from the gestation of the new startup, articulating together with hardware, firmware and software providers the definition of the value proposition of the new brand, its portfolio of products and services. Throughout the project, we collaborate in the co-creation of the identity of the product family, the industrial design and the development of the UX/UI of the user/consumer experience with the digital platform.

A key factor of product reliability was the constant construction of prototypes throughout the project, their testing and validation with real users to optimize each variable in the user experience prior to its launch on the market.

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The first product launched on the market is a Wi-Fi thermostat for the firm Peisa, which allows the status and operation of a boiler to be monitored and modified in real time, through a cell phone application. This device represents a vector of innovation for the company and opens up a servitization scenario with enormous growth potential and a substantial improvement in the user experience of the brand's customers.