Innovating Simplicity
Leistung, a consolidated company with more than 30 years in the pulmonary ventilation market, approached DMO to innovate throughout its family of products, seeking to optimize the user experience, strengthen its identity and improve the productive implementation of its products. Today there are 1000 units/month into production to respond to covid-19 needs.
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- Year
- 2019
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- Services
- Discover
- Ideate
- Prototype
- Scale
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- Design Team
- Cristobal Papendieck
- Eliana Segurola
- Santiago Lopez
- Martin Boschetti
- Martin Ries Centeno
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- Markets
- South America
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- Awards
- Good Design Mark (2019)
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Concept
We start from a base, the product had a very advanced technological development, a market satisfied with the functionality of the system and a demand in new growing global markets. The challenge was focused on achieving a renovation at an aesthetic and operational level that would reflect the technology and trajectory of the company. To do this, we focus on simplifying each of the product's attributes, studying market trends and building a renewed identity that could transcend the entire family of products.
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Results
Today there are 1000 units per month into production in Argentina, to respond to the high demand produced by covid-19 pandemic.
The product design proposed for the device sought a balance between the history of the company, its products offering and an alignment with the market referents for the product typology. The anchor with the brand identity was synthesized in an orange detail applied in a middle area of the product, highlighting an operating sector that the user can easily identify to maneuver the equipment. In parallel, we sought to strengthen the attribute of simplicity in all forms, optimizing asepsis, production and seeking to reflect from aesthetics an attribute of simplicity of use achieved from the technological properties that were chosen for the manufacture of the product. Contact us >
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